About Us

Posted in: HITS

Coretta Scott King

About Heroes in the Struggle

Heroes in the Struggle is a photographic tribute to people of African descent who have made outstanding contributions in the fight against HIV/AIDS.

Launched by the Black AIDS Institute on World AIDS Day, December 1, 2001, the honorees reflect the diverse and exceptional ways that Black people can, and are, fighting AIDS. With introduction by Coretta Scott King, the heroes are celebrities, politicians, entrepreneurs, doctors, people living with HIV/AIDS and community advocates.

Paralysis, stigma and denial have often hampered efforts to beat back AIDS in Black communities. By showcasing examples of heroism from within our own communities, the Heroes in the Struggle exhibit, as it travels around the country, galvanizes Black America to refocus and recommit to overcoming this epidemic.

The exhibit inspires us with ideas of how each of us can fight the AIDS pandemic and encourages us with the grit, sacrifice and passion of these remarkable individuals and institutions. The Heroes in the Struggle exhibition is an excellent way to raise awareness about AIDS in your community and to raise funds to fight the epidemic.

About the Black AIDS Institute

Founded in 1999, The Black AIDS Institute is the only HIV/AIDS think tank in the United States focused exclusively on Black people. The Institute’s mission is to stop the AIDS epidemic in Black communities by engaging and mobilizing Black leaders, celebrities, elected officials, clergy, traditional Black institutions and individuals in efforts to confront HIV. The Institute conducts HIV policy research, interprets public and private sector HIV policies, conducts trainings, builds capacity, disseminates information, and provides advocacy and mobilization from a uniquely and unapologetically Black point of view.

About the Magic Johnson Foundation

The Magic Johnson Foundation was established in 1991 as a single-disease organization that worked to raise funds for community-based organizations dealing with HIV/AIDS education and prevention programs. The Foundation has since expanded the mission to focus on developing programs and supporting community-based organizations that address broader educational, health and social needs of ethnically diverse, urban communities.

About Greater Than AIDS

Greater Than AIDS, developed by the Kaiser Family Foundation and the Black AIDS Institute, is a public information campaign of the Black AIDS Media Partnership (BAMP), a sustained commitment among major U.S. media companies to work together to address the AIDS crisis facing Black Americans. The Partnership is part of Act Against AIDS, a broader communications response by the U.S. Centers for Disease Control & Prevention (CDC) to refocus attention on the domestic epidemic.