Black AIDS Institute Releases “The Skinny is Greater Than AIDS” Join the Movement PSA and Tours with Cast in D.C. and Atlanta Premieres
Partnering with the highly successful box-office indie film director, Patrik Ian Polk, The Black AIDS Institute produced a 30 second PSA which trails the film The Skinny and will be shown nationally.
“The Skinny Is Greater Than AIDS” “Join the Movement” PSA tie-in features cast members Jussie Smollett, Black Young-Fountain and Anthony Burrell, who cite recent CDC statistics increased HIV incidence among young Black gay men and urges audiences to be proactive in fight against HIV.
Touring with the cast (Jussie Smollett, Blake Young-Fountain, Jennia Fredrique and Anthony Burrell), in Washington, D.C., and Atlanta, GA, the Institute and its Board chair spearheaded activities surrounding the film’s premier in both cities and hosted several, post-screening community dialogues between audiences, director and cast.
Emphasizing the PSA’s principal message, cast members Jussie Smollett and Jennia Fredrique reiterated the importance of knowing one’s status, and urged the 600-person film audience to get tested and seek treatment. “This is not some catchy slogan. Get involved, know your status and get treated. Join the Movement. This is the most important issue that concerns me personally and affects my community,” said Jussie Smollett, the film’s central character.
Following the Washington premiere, Community Education Group (CEG) founder A. Toni Young moderated post-screening panel/community discussion that included NMAC legislative and public affairs director, Kali Lindsey, AAHU fellow Venton Jones, and CEG’s Lemuel Boyd. The Black Treatment Advocates Network and Black Gay Men’s Network hosted a pre-screening reception in Atlanta and the African American HIV University hosted a post-screening community dialogue in Washington.
The Black AIDS Institute is the only national HIV/AIDS think tank focused exclusively on Black people. The Institute’s Mission is to stop the AIDS pandemic in Black communities by engaging and mobilizing Black institutions and individuals in efforts to confront HIV. The Institute interprets public and private sector HIV policies, conducts trainings, offers technical assistance, disseminates information and provides advocacy mobilization from a uniquely and unapologetically Black point of view.