LáDeia Joyce’s diagnosis is the catalyst for her current platform, positivelyDeia, serving as a platform to document her journey as a black woman living with HIV. While there are millions living with HIV and AIDS in America, she believes that Black women are one of the most underserved communities in regards to this epidemic. In her search for service and social support groups within her Memphis community, she found very few options that reflected her own experiences. LáDeia is a University of Memphis graduate, with a self-created dual degree in Communications and Music Industry Business. She has an MBA in Marketing from Strayer University and is an active member of Zeta Phi Beta Sorority, Incorporated – Alpha Eta Zeta chapter. She has over fifteen years of industry experience specializing in promotions and experiential marketing. She has created local and national marketing experiential campaigns and worked with organizations such as Verizon, NFL Mobile, Barefoot Wines and Coca Cola.